Launch: new Ram 1500 Limited

Offering a lot of luxury and technology, the new Ram 1500 Limited pickup goes far beyond the capacity and strength of the brand. 

Featuring a more urban appeal, Ram's new pickup is undoubtedly one of the most anticipated releases of 2023. Produced in Sterling Heights (USA), the Ram 1500 Limited has the highest level of luxury and sophistication - with the right to reclining seats up to 8° for greater passenger comfort. In the first hours of its launch, the model sold 540 units, exceeding 286 million reais.

The Ram 1500 Limited arrives in two finishing options: one with lots of chrome and a suggested retail price of R$529,990, and the sporty Night Edition, for R$539,990. The engine is the same that equips the older sisters Rebel and Classic, known as Hemi 5.7 liters, a V8 with 400hp of power and 56.7 kgfm of torque and 4x4 traction - allowing the pickup to accelerate from 0 to 100 in 7, 7 seconds with a maximum speed of 174/km h with electronic limitation.

Not forgetting that the consumption of the V8 is a separate matter: an average of 5.5 km/l in the city and 7.2 m/l on the road.


As for the interior, the model is extremely luxurious. Emphasis on leather in different textures, metal and wood present on the dashboard, center console and doors. Multifunctional steering wheel with fully leather-wrapped heating, comfortable electrically adjustable seats and cooling. At the rear, there is plenty of space, with a wheelbase of 3.67 meters that can be reclined up to 8 degrees. 

Another novelty is the 12-inch 100% digital instrument panel, head-up display with projections on the windshield such as speed limit on the road and navigation coordinates. As with the Jeep and Fiat brands, the Ram 1500 Limited has a Connect service, which remotely connects the driver to the car to check tire pressure, fuel and location. 

It also features a digital rearview mirror, wireless Apple Carplay and Android Auto, a 360-degree camera system and a Harman Kardon sound system with 19 speakers, 900 watts of power and active external noise cancellation. In addition to all these features, it also has a Keyless Enter ‘N Go System with remote start, induction cell phone charging, electric parking brake and multifunctional steering wheel.

The safety package encompasses more than 100 items: electronic stability, traction and body roll mitigation controls, six airbags (multi-stage front, front side and front and rear curtain). Adaptive cruise control with stop & go, automatic emergency braking system with pedestrian detection and four-wheel disc brakes with ABS and EBD.

The Ram 1500 Limited is available in the colors: Diamond Black, Patriot Blue, Crystal Granite, Delmonico Red and the new Ivory White and the suggested price is R $ 529,990.